I’m a Los Angeles-based creative marketing director with a focus on balancing brand aspirations and business objectives through a strategic approach to communication. My areas of work include growth marketing, content strategy, digital strategy and brand launches for fashion and lifestyle. 

Growth Marketing

I work closely with clients to understand and guide their growth goals, and craft  360 marketing strategies, with defined budgets and KPI’s to profitably achieve results. Acting as an extension of clients’ internal team, I work closely with them to realize their growth potential, directly managing their marketing channels, acquisition and retention straegies.

Content Strategy

I develop bespoke content strategies that drive brand awareness, build communities and convert to sales across digital channels. Addressing site content, email marketing, social media and extending to seasonal campaigns; I approach content marketing with a deep understanding of the nuanced, omni-channel and on-going customer journey.

Digital Strategy

With extensive experience in ecommerce, I specialize in crafting UX strategies and considered customer journeys that optimize platform KPI’s with a focus on conversion rates, increased average order value and extended customer lifecycles.