i’m a los angeles-based creative and marketing director with a focus on balancing brand aspirations and business objectives through a strategic approach to  communication. my areas of work include art direction, brand development, marketing, campaign & content strategy for fashion and lifestyle

creative direction

image creation for editorials and campaigns from concept to on-set execution. clients include Supergravity, Need Supply Co., Human Being Journal, J. Hannah, Shaina Mote, Leigh Miller, Zespà, Collina Strada, and The Last Magazine

content strategy

i create cultural, lifestyle, fashion and merchandise-driven concepts across channels including web, social and email communications. strategy starts with research and planning that is broken down into seasonal, monthly, and weekly initiatives; leading to detailed and effective execution that supports business objectives, and achieves genuine and lasting engagement

brand development

i develop brands, most recently for Need Supply; to house their in-house product lines.
taking a brand idea from concept and naming, to target customer identification, logo mark and visual language definition, product design direction, market positioning strategy and photo-art direction.
recent brand development projects include: NEED, Farrow and Stelen

digital marketing

i develop digital marketing  strategy as part of a holistic approach to impactful and results-oriented brand communication strategy. clients include W-Concept, MacKintosh, Modeworld, Bevza, Hesperios and Collina Strada

© krystle kemp 2019