i’m a los angeles-based creative marketing director with a focus on balancing brand aspirations and business objectives through a strategic approach to communication. my areas of work include digital strategy, marketing and content strategy, art direction, and brand development for fashion and lifestyle companies

creative direction

image creation for editorials and campaigns from concept to on-set execution. clients include Supergravity, Need Supply Co., Human Being Journal, J. Hannah, Shaina Mote, Leigh Miller, Zespà, Collina Strada, and The Last Magazine

content strategy

i create cultural, lifestyle, fashion and merchandise-driven concepts across channels including web, social and email communications. strategy starts with research and planning that is broken down into seasonal, monthly, and weekly initiatives; leading to detailed and effective execution that supports business objectives, and achieves genuine and lasting engagement

brand development

i develop brands, most recently for Need Supply; to house their in-house product lines.
taking a brand idea from concept and naming, to target customer identification, logo mark and visual language definition, product design direction, market positioning strategy and photo-art direction.
recent brand development projects include: NEED, Farrow and Stelen

digital marketing

i develop digital marketing  strategy as part of a holistic approach to impactful and results-oriented brand communication strategy. clients include W-Concept, MacKintosh, Modeworld, Bevza, Hesperios and Collina Strada

© krystle kemp 2019